What photos does a small hotel or guesthouse actually need?
Photos are part of the booking decision. What is worth shooting — rooms, bathroom, common areas, the facade — and what just fills up the gallery.
Blog
What we learn while doing the work
Practical writing on direct bookings, Google and content — no filler.
Does a small hotel need an online booking system?
The short answer is “it depends”. When a direct-booking system solves a real problem, when it is money wasted, and the questions to ask before you buy one.
How to reply to hotel reviews, negative ones included
Your reply is not only for the person who wrote the review. How to respond to praise, to fair criticism and to a comment you think is unfair, without arguing.
Being found in Google when guests search your hotel by name
A guest who has already chosen you types your hotel name into Google. What do they see? A five-minute test and five steps you can take this week.
How to turn your guests into returning guests
A former guest already trusts you. How to stay in touch with a reason, how to remind them why they chose you, and how to make coming back easy.